Cold emailing can be a tricky game to play, especially when you’re using the wrong format to break the ice for a big sales deal. Hopefully, your email gets opened and read. And the goal? Getting a response. With spam crowding inbox and busy prospects instantly deleting unfamiliar emails, that goal often seems impossible.
‘Cold email’ is a better alternative to cold call as people generally are indifferent towards cold calls. When used correctly, a cold email can be a powerful tool to generate leads for your business.
But with the basic tips and the right Email Templates for any situation, you can turn your ice-cold contacts warm as toast.
(Note: We used bold in these Email Templates for emphasis. In your own cold emails, use bold sparingly to maintain a natural and authentic tone.)
The Super Short and Sweet Pitch
This template transforms the intended purpose of grooming a lead into a sugar-coated amalgamation of to-the-point words and greetings. No one loves a long email lingering in their inbox — it’s annoying and a big let-down when you have a million other tasks on your to-do list. The brevity and sharpness of this popular email template get right to the point: “I want to connect, let’s talk”.
In the right situation, cutting out the clutter is the most effective tactic and a bit of brevity can also be a breath of fresh air. Try out the super short and sweet pitch as a cold email template and you might be surprised how powerful a few words can be.
The Personalize and Bait
We’re big fans of this template because this template incorporates the idea of making the prospect feel right at home. As soon as the prospect glances at an email, he/she is made to feel special. Start this email template with a personal remark — remember a personal touch goes a long way and this is a good way to warm up your prospect. This template has the prerequisite of doing some background research on the prospect and mentioning any notable honors or accomplishment or famed activity that the person was directly associated with. Visiting the social media profiles of the lead is a place, to begin with. Then, insert your pitch and reference a couple of customers who have used your product/services and how you have significantly improved their business.
In the call to action, point out that you appreciate their time, but you won’t be wasting it because you have something important to offer. And get specific with the date and time you would like to connect; this makes things easier for your prospect since they don’t have to search their calendar for a specific opening.
Take a look:
The New Classic Email Template
If you’ve ever written a cold email, you know the classic formula. It starts with a greeting, a brief introduction, the short pitch, and call to action.
But the New Classic formula spices things up right at the end of the email, by offering up some ideas without giving any away. It shows you’ve already been working on ways to improve their company and since you’re holding the best ideas at bay, they just have to reply. The addition of the tease near the end provides more incentive for a reply. It also shows you’ve done your homework on the company and you’re prepared for a chat.
It looks something like this:
The Needs No Introduction
This template’s approach gets right to the point and modestly introduces you without saying too much. By linking directly to your company website, you bring traffic to the page, save your prospect some Googling time, and you can track clicks on your links with a sales tool like Sellulose.
Check out this powerful template and take note of the very first sentence:
The Last Resort Email
This is a great example of a follow-up email we’ve received. It instantly caught our attention ( the first goal achieved!) with the particularly casual tone and honesty.
Again, the shorter the better. The sender worked in an Idiom that made the email feel casual rather than pushy and brash, as cold emails often sound. Give this email template a shot when you have a prospect that’s not necessarily going so well. Who knows — maybe this unconventional last resort follow-up might garner a warm response!
You can get a jump start on your sales by adding these five templates to the repertoire of your templates and watch your prospects warm right up. Happy emailing!
Geet Mehr – Cofounder Sellulose