Product presentation – Get customer buy in

Some key points discussed

1. The purpose of the first product meeting
2. The importance of objective of presentation

3. Research of customer

4. Understand the potential perspective of the customer

5. Each slide translated into customer centric benefit

6. How to make the customer “want” the product

7. Presentation with concrete next step and time lines

8. Discussed a case study – presentation from real customer in the market

9. Q&A / Interaction

Prof:Sachinanda (Co-author of Sales & Distribution) & Prof: Vijay (Christ University)  – shared some interesting stories and perspective