Dec 17, 2016

The topic “Lead Generation” was addressed from multiple angles by both Satyen & Kaushal

Some of the issues & questions discussed include

  • Definition of a lead?
  • Conflict between marketing & to bridge them?
  • Clarity of intent – qualifying the lead
  • The internal eco-system
  • Network to generate leads
  • People-2-profit
  • Product knowledge
  • Conviction of purpose and product
  • An interesting addition to the topic was – in response to a question, Bhavani briefly discussed “women” in the sales function

This was the last AddA for this year. Don’t miss the open house, in Jan 2017