Cold calling – A necessity & challenge

Some key points discussed

  1. Finalise the objective before making the call – set expectations
  2. Cold calling, though significant a small part of the sales cycle
  3. Know the customer – company, department, process, person
  4. Create a database – what and how
  5. How to construct the email
    • How to ensure the email will be opened
    • How to create interest
    • The 3 sentences
    • The first 10 seconds – script
  6. The next 120 seconds


The  Q&A 

Interactive.  Prof:Sachinanda (Co-author of Sales & Distribution) shared some interesting stories

A copy of the presentation has been uploaded on

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